Role Definition:
Online Organic Marketer is one who is responsible for generating organic leads by increasing “Website/Online Sells platform traffic” and “Traffic to lead ratio” for the sales team to convert into revenue.
Responsibility Deliverable:
1. Organic leads as per the SEO plan
a. Increased traffic on the website as per plan
b. Improved ranking for the keywords/webpages through link building.
c. Increased rating/performance of all the communication/content/social channels like YouTube, Facebook, Twitter, Q&A forums, Blogs, and LinkedIn through continuous posting activities, marketing them effectively, and maintain the engagements as per the plan.
d. Improve the Domain Authority as per the plan.
2. Perform “Lead distribution in CRM” under the defined SLA.
3. Write Blog and Content to persuasively attract audiences.
Tasks & Activities
- Analyze the defined parameter with the targets.
- Look for scope of improvement or reasons for shortfall.
- Discuss with manager with suggestion to improve or reduce shortfall.
- Execute the changes after the approvals.
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- Blogging
- Review the available blog as per the guidelines.
- Post the Blog on blogging platform as per the guideline.
- Google indexing of blog URL in google search console
- Social sharing of the blog
- Email & WhatsApp to existing database
- Posting in Facebook, Twitter, LinkedIn Etc. new blog post as per the guidelines.
- Update news feed section of Website
- Analyze the results as per defined guidelines and identify the achievements and learnings.
- Email campaigns
- Database sourcing either from inhouse available databases or outside vendor
- Sorting the data for the emailer by Specialty and country wise
- Draft the Email message and get it reviewed from manager.
- After approval, Executing email campaign.
- Analysis of campaign and share report to relevant parties.
- Link Building activity
- Press release
- Review the content for targeted keyword prospective
- Press release site identifications
- Coordination and releasing of content as per plan
- Articles submission
- Review the content for targeted keyword prospective
- Article site identifications
- Releasing of content as per plan
- Q and A Forums
- Posting as per plan
- Responding to the user
- Update of our blogs on other blogging sites
- Book marking as per plan
- Directory submission as per plan
- Image posting as per plan
- Ping submission as per plan
- PPT/PDF submission as per plan
- Press release
- Blogging
- Check Responsiveness
- Check Response time
- Check Page Load time
- Error detection
- Server-side error
- Form submission
- Broken links
- Report the error to manager
- Health tips post with regular intervals
- Track number of followers/engagements
- Plan to increase them
- Creating groups in Facebook Specialty wise as per plan
- Post health tips/ interactive content
- Interact with user
- Plan more retweet for the tweet
- Plan to increase followers
- Post Health care tips and blog post in regular update
- Engage with user
- Post healthcare/Doctor talk and informative video at regular intervals
- Create playlist specialty wise
- Reply to comments
- Increase subscriber base
- Leads distributing through CRM and maintain the SLA.
- Look for scope of improvement.
- Discuss with manager with suggestion to improve.
- Execute the changes after the approvals.
- Keyword ranking webpage wise
- Domain and page authority
- Errors in website
Measurement Metrics
- Organic leads as per the SEO plan
- Percentage Increase in traffic of website as per plan
- Percentage Improvement in ranking for the keywords/webpages through link building.
- Percentage of Increase social channels
i. YouTube,
ii. Facebook,
iii. Twitter,
iv. Q&A forums,
v. Blogs
vi. LinkedIn - Percentage Improvement in the Domain Authority as per the plan.
- Perform “Lead distribution in CRM” under the defined SLA.
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Measurement Metrics
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2. Perform “Lead distribution in CRM” under the defined SLA.
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| Carrier Road Map | 1. Interns joining the role would be absorbed in the organization or in group as Online Marketing Executives upon satisfactory performance |
| Skill Requirements | 1. Sanjay Shenoy’s HIIT SEO and HIIT Content course completion. 2. Good Command on Written English Language 3. Computer Savvy with understanding of required tools. 4. Creativity in thought and approach. 5. Ability to clarify and simplify the message. 6. Understanding of healthcare is preferred. |
| Attitudinal Preferences | 1. Go getter. 2. Result Oriented 3. Willing to take ownership 4. Warrior attitude 5. Learner 6. Disciplined |
| Mentorship | 1. Mentorship of Sanjay Shenoy along with day-to-day guidance from Sanjay Shenoy’s Ex-student. |
| Organization Details | 1. MedicoExperts.com is a “Global Virtual Hospital” which is established to offer quality healthcare services at affordable pricing without compromising the success rates of the treatment. MedicoExperts is having a network of highly experienced super specialist doctors and well equipped hospitals across the globe and offering second opinion through online video consultation and surgical interventions through its empaneled super specialist doctors at its network hospitals in 17 countries from 3 continents. 2. MedicoExperts.com is owned by Globalspace Healthcare Technologies pvt Ltd which is owned by GlobalSpace group which is having interest in Telecom, IT, Healthcare and Education space. |
